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FAQ • Frequently asked questions

All the answers are here!

What exactly is the Sesame Guide?

Fleche

The Sesame Guide is a guide that lists quality gourmet addresses (restaurants, food shops, wine shops, etc.) based on objective criteria and on regional and national labels and brands. The aim is to highlight artisans, restaurateurs, producers and local traders who work in their own way and respect the standards and commitments of their trades. Our regional teams survey the terrain to (try to) not miss anything!
What we are not: a gastronomic guide that notes and rewards: as the Roman proverb says: “Tastes and colors are not discussed.” And for good reason, depending on the moment, mood, personal taste etc... the same address will be perceived completely differently by the customer. Our recommendation: once you have made sure that the place you are going to is maintained by passionate professionals, working according to healthy and ethical principles, make up your own mind!

In which region are you present?

Fleche

We are present in 3 regions: Pays d'Aix and South Luberon (departments of Bouches-du-Rhône and Vaucluse), in Touraine — Loire Valley (department of Indre-et-Loire) and in the
We are looking for passionate people with a strong entrepreneurial spirit in other cities and regions to why not help us explore other regions. If you feel like it, Let's talk !

Where can I get the Sesame Guide?

Fleche

The Sesame Guide is distributed free of charge to partners present and referenced in each region, in tourist offices and in multiple local locations. However, despite a significant circulation (more than 70,000 guides per year in all regions) the success is such that we quickly run out of them. So we advise you to book it in advance and to do it yourself Deliver to home by post in a secure envelope: you will only pay the postage and packing costs. ☺

How are the addresses listed selected?

Fleche

An entire section is dedicated to explaining it to you, See you here!

I am a trader, artisan, producer, restaurant owner, etc. and I want to be listed, what do I do?

Fleche

Sorry, maybe you missed us. Contact us and we will study your application together.

How is the Sesame Guide financed?

Fleche

As you know, the Sesame guide is tendered.
So this perfectly legitimate question can be asked: How can such a beautiful product, so high-quality and printed in large quantities be free?
Like almost all free paper supports, through a financial contribution in exchange for locations in the guide.

We distinguish between two types of locations:
Preferred communication spaces for our partners
Advertising spaces (classic)

Cette ligne éditoriale est notre fer de lance depuis la création du premier guide en 2010. Elle contribue à réaliser à chaque nouvelle édition la mission qui nous est chère à savoir l’accessibilité du produit (gratuité et quantité), l’objectivité de son contenu, le plaisir de le lire et de le découvrir et, bien entendu sa viabilité.

Fort de 12 années d’existence et du développement de notre modèle sur deux régions très différentes, les nombreux retours de nos lecteurs et de nos partenaires attestent que le guide Sésame respecte (voire dépasse !) les attentes d'un lectorat épicurien, actif et éduqué. Cela nous oblige à rester vigilant sur le fond et la forme de nos guides et à toujours essayer de nous améliorer. Bonne lecture !

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